The Denim Première Vision show opens its doors this November 23 and 24 in Milan. Get a preview of coming denim trends, with a special decoding of one of next season’s powerful creative directions.
The season is inherently pragmatic, looking to the roots of denim to find all the elements required for its reinvention.
Denim is more than ever a hybrid product that makes comfort a prerequisite while laying claim to a strong creative identity. Cuts, details and materials brilliantly work together to deliver designs that are both chic and functional. The constantly evolving SS24 season is turning to innovative know-hows to update and re-visit denim fundamentals.
Denim is increasingly turning into a must-have in a wardrobe focused on comfort. It’s easy to wear and care for – and adaptable to every kind of look and silhouette.
Deeply rooted in the fundamentals of denim, a workwear spirit steps into the spotlight this season. A tribute to Heritage styles, revised and adjusted through the lens of improved performance. New washes, structures and details combine to provide sturdy and durable products.
Log on here to discover our other denim decodings, as well as our Trendtasting presented by our denim expert.