Elena Faleschini, Director of Strategy & Sustainability at 7 For All Mankind
In this new episode of Smart Creation, Elena talks to us about the sustainable business plan that she is developing for 7 For All Mankind, with a focus on transparency—a way to guide this authentic brand toward a responsible mindset of positive change. It’s a way to sensitize their customers and convey a simple message in the end.
7 For All Mankind is a premium denim brand born in Los Angeles in 2000, whose mission is to design and produce beautiful products with a focus on responsible materials and practices that will reduce our impact on the planet. Elena’s role is to strengthen 7 For All Mankind’s strategy and to reinforce its commitments and positioning in the denim arena.
Elena’s extensive international expertise is the result of almost 20 years in the lifestyle, fashion, and beauty industries, with a most recent in-depth focus on sustainability and circularity projects. Her resume includes Diesel, House of Fraser, and Galeries Lafayette.
« Be curious, educate yourself, choose garments that are long-lasting and durable. »Elena Faleschini, 7 For All Mankind
Her role focuses on respecting the sustainable commitments in the social and environmental fields to produce the brand’s items as an in-house expert. Her main mission is to be responsible for the development and execution of comprehensive sustainability initiatives, both for consumers and brand communication. With a background that emphasises the uniqueness of denim and well-manufactured products, she is now dedicated to 7 For All Mankind’s transparency and sustainability efforts.
By offering beautiful, high-quality products, the brand focuses on responsible materials and practices to reduce their impact on the earth. Their promises include being more transparent about the composition of fabrics, whether materials are recycled, and their origin, as well as taking care of the garments. The brand has implemented a programme where customers are encouraged to donate their old items in exchange for a discount on the website. Every action is aimed at ensuring high-quality labeled products and brand transparency with long-lasting garments. Finally, communicating with clarity to 7 For All Mankind’s consumers is one of her primary ambitions.
« The challenge is that there’s so much information in the market. But the level of education on topics such as sustainability is still low. Some think that sustainability comes with a higher price tag, which is not always the case. The younger generation might be more knowledgeable, and, as you know, they are more in tune with it. However, this depends on the different regions of the world. In some areas, knowledge around sustainability is high, while in others, more work still needs to be done. »Elena Faleschini, 7 For All Mankind