[PV Talk] – Actual consumer behaviour regarding sustainable fashion The - Autumn-Winter 24-25 - Première Vision Paris
The latest study on eco-responsible fashion consumption, carried out as part of the IFM-Première Vision Chair, will be presented on July 4, 2023.
Household budgets, the role of materials, the importance of “Made In”, trends in second-hand fashion… have all been closely analysed to provide an accurate picture of actual consumer behaviour when it comes to sustainable fashion.
The study is international in scope, so behaviours in France, Italy, Germany, the UK and the USA can be compared. In addition, comparisons are drawn with the pre-Covid period in 2019, making it possible to measure the evolution of eco-responsible fashion in recent years.
30 min Talk in French with simultaneous translation in English. Presented by Gildas Minvielle / Director of the Economic Observatory at l’Institut Français de la Mode (IFM).