Interview with Fabio Trenti, CEO of Fasac S.p.A

Carlo Ruffini, Henri Giovanardi and Janine Sirbovan are three young Fashion Designers, who graduated from the prestigious Institut Français de la Mode – established in 1986 by Pierre Bergé, co-founder of Yves Saint Laurent – one of the best fashion schools in the world. They are the founders of Casa Tre, a platform serving textile companies. They have been recruited by the Como-based Fasac to make the most of the firm’s denim processing techniques, a material that can be customized and forged into highly appealing contemporary garments. A dedicated capsule collection will be presented at Denim Première Vision in Milan from 22nd to 23rdNovember.

Fasac Denim Sahara Pants
Sahara is our trend-focused garment, a hybrid interpretation of 90s street style mixed with contemporary cuts and cargo details. The print can be defined as our own fresh vision on camouflage, created from clay patterns.”

« The involvement of the three young fashion designers stemmed from the need to present our denim fabrics in a way that is appealing and capable of interpreting an avant-garde attitude, as well as functional to communicate both the performance and the plentiful possibilities our denim can offer.

Denim Première Vision represents for us the beginning of the season, as well as the chance to showcase your creations on a stage attended by the whole denim community, to present our denim, our vision of this material. The feedback we’ll get, also through the capsule collection fashioned by these guys, from this event – which we deem less formal than a traditional textile fair – will act as a compass for us, and guide our next steps. »

Fasac Denim Stonhenge
“In contrast with Sahara, Stonehenge is an elegant approach coming from the same print, demonstrating that two prints can come from the same origins, but can belong to two different styles. Regarding the garments, we developed an idea of elegance coming from casual clothing patterns.”

« We have enthusiastically welcomed their willingness to develop a project with a textile company like Fasac, a project set to imbue denim with highly innovative features, also thanks to our great know-how, printing, in which we stand supreme.

We’ll exhibit some quite unique denim garments. Owing to their background and personal attitude, Carlo, Henri and Janine have a penchant for couture and knitwear, each with their own distinctive flair. We felt it was important to give them carte blanche, to allow for all-out creative expression, without influencing their choices. We’ve indeed supported them solely “industrially”. The capsule collection will consist of a dozen items, a total look comprising a denim coat too… Fashion garments that will then be integrated with more traditional ones. Hence a rather broad array of styles, ranging from couture to an idea of sportswear and streetwear. »

Fasac Denim Helsinki
“Helsinki is what we like to define as the leader of our denim capsule. An haute couture garment seen through a contemporary lense, focusing on minimalistic lines with high impact print, an abstract interpretation of ice.”

« We have opted to act as a talent incubator, which will certainly allow young fashion designers to express their style on denim, such an extraordinarily malleable material, and to display the outcome to an important audience of experts. This collaboration will enable Fasac to expand our portfolio with new bases, prints, patterns… ideas! With this operation, we aim to position ourselves at a top-end market segment, leaving the basic denim product to the companies that have dominated this market portion for years.

Fasac has always worked alongside its clients to deliver customisation, therefore also with our denim, we’ll start with a number of proposals, showing only a few examples of the manifold manufacturing possibilities.

Blue denim, in various shades, black, khaki-colonial, are the colours we’ll showcase at Denim PV, and which will offer a taste of a much broader range of techniques and skills”. »

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