Hyères: And the winner of the Grand Prix of the Jury Première Vision is…

The 37th edition of the International Festival of Fashion, Photography and Fashion Accessories in Hyères came to a sunny close on Sunday 19 October with the prize-giving ceremony, including the Grand Prix of the jury Première Vision, which went to Jenny Hytönen from Finland.

Jenny Hytönen’s collection

A graduate of Finland’s prestigious Aalto University, the 25-year-old designer presented a unisex collection between delicacy and brutality, where ultra-feminine pieces in fishing nets set with glass beads confront thick recycled leather jackets studded with metal screws and bolts.

The designer stresses the importance of handwork and patience, each bead was embroidered one by one and some jackets took up to 15 days to make. The collection is signed by visible labels developed with the Italian manufacturer Emmetex, whom she met at the Première Vision Paris show last February.

Jenny Hytönen adds a touch of techno-futurism to this handcrafted work with her “Cyborg” wedding dress, which holds a bodysuit under its transparent beaded veil, illuminated by LED lights that detect and display the wearer’s heartbeat.

A collection that appealed to Glenn Martens, artistic director of his label Y/Project and of the Italian brand Diesel, who presided over the jury for this 37th edition alongside prestigious figures from the fashion world. Jenny Hytönen was awarded a design grant worth €20,000 and her collection will be presented at the next Première Vision Paris show on 7, 8 and 9 February 2023.

Follow Jenny Hytönen’s work on her Instagram ➔

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