GL events and Business France, partners in the development of industry

Logo GL x Business France

Première Vision is bolstering its initiatives by confirming new investments and partnerships, and renewing its business support programs for the July 2024 edition of Première Vision Paris.

Launched at PV Paris in February 2024, the Hosted Guest program was a resounding success, bringing together no fewer than 194 global personalities.

Renewed for the July 2024 edition, this initiative, once again supported by the GL events Group in the amount of €1 million, not only strengthens key links within the industry, but also enables the development of strategic partnerships. This large-scale initiative is complemented by the new Export program run by Business France, the National Agency in charge of internationalizing French companies, which is mobilizing its international network of experts as part of the «Export Starts in France» initiative. This government-subsidized program helps to finance the visits of key foreign decision makers to France, and to organize genuine export business meetings between buyers and French companies.

The Matchmaking program has also been renewed. Introduced in early 2024, it paved the way for unique collaborative opportunities by arranging 587 meetings between exhibitors and brands.

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