[PV NY Talk] CANDY CULTURE, Spring Summer 2025 Color and Fashion forecast

Wed. January 17 / 3 pm – 4 pm
Seminar Room, First floor

Candy Culture PV NY Talk

Ragna Froda will present CANDY CULTURE: the Spring/Summer 2025 Color Forecast created by Li Edelkoort. A nostalgic journey, that evokes carefree days, sparking a craving for candy-infused springs and summers. Amidst global concerns, design turns to fantasy, finding solace in childhood memories. The palette ranges from gooey pastels to tangy hard candy, while licorice and nougat introduce essential neutrals for elegant summer attire. Réglisse black and chocolate brown bring chic sophistication to the spring suit and summer dress.

Talk presented by Ragna Frodadottir, Director / Edelkoort

Ragna Froda is a consultant with a background in fashion and textile design, A receiver of various grants for her work and projects,  and her contribution to the Arts. Her work focuses on the process of making, working with colors and textures, and the history and culture of symbols and patterns in textiles. With a strong passion for textiles, innovation, and craft, storytelling through hybrid layers of craft and technology is the foundation of Ragna´s practice. Early in her career, she ran her fashion and textile studio in Reykjavík Iceland. In the past 15 years, she has been living in New York, Berlin and Reykjavik. In Reykjavik, she was head of Textiles at Reykjavik School of Visual Arts and is currently living in New York where she runs her studio practice and works as the director of Edelkoort Inc and New York Textile Month.  

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