SS27: A Color Range Energised by the season’s Theme OPEN
The OPEN theme is defining the Spring-Summer 2027 season. It is embracing a dynamic of openness rather than one of withdrawal: a receptive and curious posture that pays attention to signals from the outside world. This renewed energy takes shape through a radiant palette with heightened vitality. Discover a preview of 5 key shades from Première Vision’s exclusive SS27 color range.
Multisensory brights for emotional resilience
The SS27 range introduces multisensory brights designed to spark an electrifying rush of euphoria. Color becomes a vital force, standing firm against the prevailing gloom. These intense shades carry an emotional resilience, asserting a joyful, energetic spontaneity.
The range also softens into light-infused hues, where brightness explores the connections between material and emotion. Cool sheens and powdery mattes such as Iced Pink weave together romance and sport, blending science with poetry.
Reds & pinks, a strong chromatic statement
Pink returns with strength, freed from all assignation, and stands as a statement color — genderless and inclusive — able to move between icy delicacy and fiery opulence.
Reds, carnal and dense, move away from seduction to bite into materiality with raw vigor.
Both express a raw chromatic power, carrying a sense of commitment and freedom.
Together, they embody a vital drive — between identity affirmation and desire.
For Spring-Summer 2027, Première Vision collaborates with Heuritech, a French pioneer of predictive analysis applied to fashion. This article integrates Heuritech’s collected data, combined with Première Vision’s chromatic prospective insights.
Iced Pink, digital softness and calm femininity
| Iced Pink brings a sense of contemporary softness, blending tenderness with digital freshness. Prominent in dresses and tops, this frosted pink expresses a calm yet confident femininity, rooted in a luminous and refined aesthetic. Its rise in the Chinese market and globally, driven by young consumers, makes it a key shade for Spring-Summer 2027—a symbol of modern sensitivity and gentle optimism. |
Utilitarian Red, functional energy and modernity
| Utilitarian Red reinterprets the power of red through a pragmatic, functional lens. Present across all womenswear categories, it combines energy and realism, expressing a form of modernity grounded in action. Its growth in international markets—particularly in India and the Middle East—confirms the appeal of a balanced red, conveying vitality and confidence for Spring-Summer 2027. |
Discover the full PV colour range at Première Vision Paris, and don’t miss the Spring-Summer 27 Color Seminar: a precise, operational session to guide your colour choices and reinforce the stylistic coherence of your collections. Explore 26 essential shades, their harmonies, and the key chromatic directions that will shape the season.
