[PV Talk] – Generation Z and fashion: deciphering a paradox

While generation Z is renowned for its enthusiasm for second-hand clothing, it is also the generation that flocks to the pop-up stores of ultra-fast fashion brand Shein. What does this paradox tell us? And what are the implications for the fashion industry? Join us for 30 minutes as we delve into the heart of this apparent contradiction and try to make sense of it.

45 min Talk in French with Béatrice Sutter, editor in chief / L’ADN, & Julie Nicol, strategic planner / L’ADN.