Denim Dudes launches its new platform

October 23, 2025
Première Vision Denim

In a world where denim never stands still, staying ahead of the competition requires creativity, knowledge, and the right market intelligence. That’s the spirit behind the newly launched Denim Dudes platform and subscription model, now live at denimdudes.com- and it’s also what unites Denim Dudes and Denim Première Vision in their renewed collaboration for the upcoming seasons.


New Denim Dudes Platform

Recognised globally for its leading approach to denim culture and consumer shifts, Denim Dudes has been inspiring the industry for a decade. The new platform takes this mission to the next level, creating a one-stop destination for its renowned trend forecasts, cultural analysis, and strategic insights designed for brands, retailers, and mills across the denim value chain.

 “Our mission has always been to go beyond surface-level forecasting. We uncover what truly drives consumer behaviour and design trends, empowering and educating teams to create with confidence. This new website is the natural next step to deepen our relationship with brands and build on the network of creatives we work with. Partnering with the Denim Premiere Vision team is key to that mission, there’s so much opportunity and synergy between our two companies which we are excited to explore over the coming months”

- Amy Leverton, founder of Denim Dudes.

A shared vision for the future of denim

Amy Leverton of Denim Dudes
The new Denim Dudes platform perfectly aligns with Première Vision’s mission to support and connect the global creative community, offering professionals the tools and inspiration they need to imagine what’s next for denim.

Through a series of new subscription plans, users gain access to:
• Exclusive, data-driven trend and market reports
Cultural and sustainability insights shaping the next wave of denim innovation
Seasonal moodboards and design direction
• Tailored creative content to support design and product teams

Every resource is designed to translate denim culture into actionable intelligence in order to uncover growth opportunities for companies large and small.

Exclusive offer for Denim PV partners

To celebrate this new chapter, Denim Dudes and Denim Première Vision are offering an exclusive discount for Denim PV registered visitors.

If you already hold a Denim PV e-pass, you’re eligible for a $50 discount code off any Denim Dudes subscription until the end of 2025 with the code: NEWSITE!

Together, Denim Dudes x Denim Première Vision continue to shape a shared vision — where creativity meets insight, and denim’s future is written in collaboration.

Explore the platform now at denimdudes.com


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