SS 24 Color range: Hot-cold
This season, pigment shades in dense, color-soaked hues are particularly strong. These powerful, ultra-saturated colors appear in bold harmonies that make an intense statement. Pigmented intensity is rich in meaning, corresponding to a desire for materiality, anchored in reality.
The palette flushes from blue, magenta and red to orange, ochre and brown. Visually and conceptually charged, they conjure the mood of the ’80s, with the era’s extravagant, exaggeratedly rich couture cuts, and opulent, exuberant fantasies. Exotic, warm and saturated, these heady colors create sophisticated and sensual summer harmonies.