[PV Talk] How Tech Is Transforming Trend – And Everything That Comes After

3 July / 2pm

More than just establishing a creative direction, trend today sets a long-tail agenda for design, development, production, marketing, consumer storytelling and circularity. In this session, we explore how data science is meeting art and deep-rooted expertise to change the way new ideas make it to market.

45-minute talk, in English, with:

• François Gonnot, Director of Product Marketing / Lectra
• Julie Evans, Founder And Fashion Insights Director / Sustalytics
• Julie Pont, Fashion & Creative Director / Heuritech

Moderated by Ben Hanson, Editor-in-Chief / The Interline

Get your e-pass for the show →