Education and knowledge-sharing at the heart of the event
The show is strengthening its partnership with Istituto Marangoni Milano to support the next generation of talent
- Technical Immersion: Four exhibitors (ISKO Luxury by PG, Advance Denim, Officina39 et Tonello) will host exclusive sessions within the school.
- Central Pavilion: Students will showcase their creative research at the heart of the exhibition.
- Forward-looking Perspective: On May 21 at 1pm, student Lolie Bernard will present her vision, "What if this was enough?", exploring authenticity and emotional honesty in design.
Circular economy & ecological transition
Denim Première Vision’s commitment to eco-responsibility reaches a new milestone through a collaboration with the CBI (the Dutch government agency). The "Circular Apparel Tunisia" project will be highlighted, showcasing the support provided to 18 Tunisian companies transitioning toward circular production in compliance with European market requirements.
Redefining Blue : Advancing sustainable dyeing with Chloris
Among the key collaborative initiatives presented at Denim Première Vision, special attention will be given to Redefining Blue, a pioneering project developed in partnership with Chloris. At this edition, Chloris and Denim Première Vision will unveil the latest developments in Claessen Blue, Chloris’ flagship bio-based dye, along with the first results of the project’s initial phase.
Bringing together leading denim mills, Redefining Blue serves as a platform for research, validation, and industrial application, supporting the industry’s shift toward more responsible dyeing processes. This unique collaboration between an innovative technology company and an international trade show highlights Denim Première Vision’s role as a catalyst for collective progress and cross-industry innovation.
As part of the project presentation, Chloris will showcase its latest advancements within a dedicated stand designed to highlight the distinctive features and scientific foundations of the initiative. In addition, Li Li, Chief Brand & Strategic Officer at Chloris, will present the outcomes of the first validation and research phase of Redefining Blue during a dedicated panel discussion, alongside Fabio Adami Dalla Val, with moderation by Maria Cristina Pavarini.
