Wool denim breathes new life into a beloved wardrobe essential

[Sponsored article]

Woolmark, the global authority on wool, will launch at Denim PV the new edition of its The Wool Lab sourcing guide dedicated to the world’s best commercially available wool denim fabrics, yarns and processes.

Visit the Woolmark booth D10 at Denim PV located at Milan’s Superstudio Più to view and order the swatches from The Wool Lab. Woolmark can provide companies withsourcing and technical support along the supply chain. Incorporating wool fibres into the traditional construction of denim elevates the denim into a premium and high performance fabric, enabling brands to provide their customers with new, highly desirable products.

Wool denim is as strong and versatile as regular cotton denim, but with the added natural benefits of wool including next-to-skin comfort, thermoregulation, moisture management, odour resistance, elasticity and wrinkle recovery.

In particular, wool's natural temperature-regulating properties make wool denim suitable for all seasons, keeping the wearer warm when it is cold, and cool when it is hot. For instance, wool on the inside of the fabric adds an extra element of warmth and takes the initial chill out of putting on regular denim jeans. Furthermore, wool is a natural, renewable and biodegradable fibre that fits into a circular model of textile production that minimises waste and pollution.

Dyed cotton warp yarns and undyed wool weft yarns is the most common composition for wool denim. However, newer combinations – such as wool-lyocell and wool-hemp – are increasingly used to offer unique advantages and applications. Wool denim is also available in a 100% wool fabric and there are denim-inspired wool knits and jerseys. Recent advancements, including the use of machine-washable wool yarns, have made the production of wool denim fabrics easier and more cost effective to achieve, for a range of applications from jeans to shirting to suiting.

Explore wool denim with traditional patterns and subtle contemporary twists that elevate classic denim and offer a new perspective on a familiar favourite. Or explore bold and imaginative interpretations of the denim look with distinctive prints, creative dyeing methods and unique finishing touches, shifting wool denim into new, innovative dimensions.