In what’s destined to be a real revolution for the entire industry, the world leader in upstream fashion trade shows, Première Vision, will inaugurate its BtoB e-commerce platform next September.
In a challenging economic context and a fashion world hit by growing retail digitalisation and fragmented collections, Première Vision is bolstering its offer by expanding the show experience through its own BtoB e-commerce site. Manufacturers and buyers will now be able to develop their relationships throughout the year – increasing business opportunities for suppliers, and facilitating sourcing for brands. Uniquely available to Première Vision exhibitors, the Marketplace will, starting this September, feature the catalogs of the weavers at Fabrics and, progressively, other activity sectors, giving them an opportunity to market their products online. Designed for buyers around the world, the platform will be open 24/7, so buyers can identify new suppliers and be informed of new creations throughout the year. In the medium term, Première Vision is committed to offering collections from 1,500 selected exhibitors and a base of 100,000 products, including textiles, leathers, accessories, … The Marketplace will also feature a magazine, trend presentations and analyses to provide buyers access to the expertise of Première Vision. In addition, industry news will be analysed daily by our show teams, directly connected to exhibitors’ newest collections.