Whether high-tech or artisanal, all of them possess exceptional know-hows. Now acclaimed across the board by fashion brands, these exceptional houses are – and have been for years now – the privileged guests of Première Vision. By invitation only
Dries Van Noten now prints the names of the weavers who make the tweeds and silks in his collections; Lebanon’s Rabih Kahrouz cites on each of his pieces the craftsman who produced it; and in 2015, JW Anderson created the “Craft Prize” at Loewe to award the best international know-hows. Obviously, craftsmanship is now the new holy grail, but Première Vision was out ahead of the current infatuation when it began exhibiting the top professionals in 2011. With the conviction, as consultant for the space Pascal Gautrand says, that, “in fashion, design alone is not enough. Techniques and the quality of materials provide an essential added value, which allow a brand to build its own story and singularity.”
This edition, the show welcomes 25 selected houses from around the world – from India to Morocco, South America to France. In an era of globalization, each of them draws on local techniques and raw materials: cotton in Brazil and Egypt, indigo dye from small farmers who cultivate indigo plants in Bangladesh, etc. Close to artisan-type industries, or technology developed on a small-scale, these ateliers also share a growing interest in the social and environmental aspect of their sector.
“Our desire is to identify unique know-hows, and give rise to creative collaborations with luxury houses. Maison d’Exceptions is an antidote to standardisation.” Chantal Malingrey Marketing and Development Director Première Vision
“This space is an example of successful globalization. It allows us to be in touch with the entire planet and also offers us the opportunity to discover a local artisanship that is both ultra-dynamic and rooted in traditions. It’s where the global meets the local.” Pascal Gautrand Consultant
> Come discover Maison d’Exceptions (Hall 3) in February at the show: Exceptional artisans, rare know-hows and
spectacular creations in a space dedicated to ultra creativity. Access by invitation only.