ChinaBrand tiendra une conférence sur The Sourcing Connection

The Sourcing Connection is the Première Vision Paris universe dedicated to Asia-Pacific fashion sourcing. Every single exhibitor is audited by a Selection Committee to guarantee brands that companies have at least 65% compliance with the market standards as confirmed by an audit by Bureau Veritas. Discover the september 2018 exhibitors!

The fashion industry in China is currently changing. China is the largest producer of textile manufacture. But China does not only want to be as a center of manufacture. China also wants to be a laboratory for design and innovation. Chinese fashion hopes to bring new inspiration to the entire world. Experts, journalists and representatives of Chinese society will explain the new trends in Chinese textile manufacturing.

A forum will be held on The Sourcing Connection by China Brand, find all the program down below and discover more about ChinaBrand!


19 September 2018,  ChinaBrand sur The Sourcing Connection, Hall 2

10:00 – 10:30 Opening Ceremony

10:30 – 11:10 ChinaBrand Forum

12:00 – 16:00 B2B Match-making


China’s fashion industry is rapidly changing.

Fashion is one of the fastest growing industries in China today, and undergoing a true transformation phenomenon. The history of the Chinese fashion industry has different roots than the European and North American fashion industries. Many Chinese clothing companies started out as manufacturers. Thus, China became a giant in the manufacturing industry not only through its history, but also through its unique expertise in the field of production. However, for the past several decades, the world has viewed China as the Number 1 producer and imitator. « Made in China » suffers from a certain bias, marked by an image of « poor quality and cheap manpower ». Since the time when China focused on a certain low-end product, quality has now become essential. Some companies, especially those of large producers, align with European production standards, often surpassing them thanks to their technological investments and cutting-edge equipment. In addition, the government promotes sustainable practices, endorsing companies that respect environmental protections. And the strategy is effective… For example, many major luxury houses now manufacture some of their items in China. This changing fashion and economic landscape requires Chinese companies to favour distinctive and quality products, with more and more Chinese companies developing their own brands. China’s fashion industry is located firmly in the zeitgeist, and is reinventing its codes. The Chinese are also developing their own technology based on their particular know-how.




Promoting Chinese brands abroad

For the past 40 years, China has been opening up to the outside world. Foreign trade has seen rapid development and the country has gradually established its status as a market force and exporter. However, the development of independent brands in China remains in its infancy, and currentlymost foreign trade exports are mainly OEMs. The percentage of exports attributed to own-brand products is relatively low, and China has fewer internationally known brands._DF27560

Brand culture is a long-term process requiring persistence and hard work. For developing countries in particular, assistance from export promotion agencies is essential and must accompany the company’s own contribution and efforts.

The Foreign Trade Development Bureau (BDCE) is a national trade promotion organisation established by the Chinese government. Over the past few years it has created a platform to promote Chinese brands abroad, and, since 2014, it has organised activities in more than ten countries, including the United States, Japan, Singapore, Hungary, Lithuania, Sri Lanka and Vietnam. Activities include promoting businesses and products, presentations of brand-name companies and business-matching fairs. This platform also helps Chinese brands to promote themselves and exhibit abroad.


On Wednesday 19 September at 10 am, the Foreign Trade Development Bureau (BDCE) and the Economic Council of the Embassy invite you to the « China Brand » conference, to better understand the new Made in China trend, and Chinese textile brands. 

With the participation of :

Jean-Marc Chauve

Expert and consultant on fashion in China for IFM, Directoir of Imane Ayissi, expert and consultant on fashion in China

Martine Leherpeur 

Expert and consultant on fashion in China , Founder of Martine Leherpeur Conseil

Paola Sandoval

President of the foreign press association, correspondent of Forbe magazine.

Virginie Zurfluh

Stylist and founder of Héliquadrisme


Chief Editor of magazine Airs de Paris


The Sourcing Connection -Hall 2

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