A MARKETING OFFENSIVE
Promoting this exceptional edition is one of our main priorities.
We have launched a marketing offensive that will become increasingly intensive as the event approaches and will promote both the physical and the digital show.
At the beginning of the campaign, we focused on the fact that the show was taking place and its dates, with an international marketing plan in the main B2B print and online medias, such as Fashion Network, Textilwirtschaft, Sportswear International, La Spola, Fashionmagazine, United, Modaes, etc.
The teams in our European offices have been hard at work calling key visitors in their respective countries. A way of keeping in touch even during lockdown, talking to them about the recovery and, of course, about whether they intended to visit the show. This allows us to have a vision per market of the economic recovery.
To date, 67% of people contacted in our priority European countries intend to visit the show. Although this figure is only an estimate, it is encouraging for the resumption of business in September.
As for each edition, we will be promoting the show highlights through a number of channels (newsletter, social media, website). We are of course emphasizing the product offer, notably via the Marketplace, the fashion information, one of Première Vision’s strengths and also the program which includes around 20 webinars. These highlights will be presented both at the physical show but also on the digital show hosted by the Marketplace.
In the next few days, when the e-shop opens, we will also be promoting the fact that the pass is free for all visitors.
Do not hesitate to join us on social media and also to regularly update your Marketplace store, for us to be able to include your products in our selection.
We also encourage you to tell your clients you are taking part in the show and remind them that exceptionally the pass is free of charge. To help with this, you will find a free communication toolkit on your exhibitor area.