Hyères Festival

Ever since 2011, Première Vision Paris has been a partner of the Hyères International Festival of Fashion and Photography, a natural pairing for two players so noted for their support of young designers. Première Vision lends its name to the Grand Prize awarded during the Fashion Competition of the celebrated festival.

2015 Hyères Festival

Hyères Festival 30th edition took place from 23rd to 27th, April. Karl Lagerfeld was the Art Director of this 30th edition.

As every year, the 10 selected designers were welcomed in February to the Première Vision Paris show. They benefitted from a privileged access to a selection of exhibitors in order to help them manufacture their collections.

Discover the list of exhibitors who supported the selectd designers of the Festival d’Hyères

Chaired by Virginie Viard, Creative Studio Director of CHANEL, the jury ended the suspense, annoncing Sunday April 26th the prize list of the fashion competition :

  • Winner of the Grand Prix of the jury Première Vision : Annelie Schubert
  • Winner of the Chloé prize : Anna Bornhold
  • Winner of the Honourable Mention from the jury on the occasion of the 30th anniversary of the Hyères Festival : Wieke Sinnige


Annelie Schubert - Photo: Filep Motwary Anna Bornhold - Photo: Filep Motwary Wieke Sinnige - Photo: Filep Motwary


The Franco-German designer Annelie Schubert  has been awarded with the Grand Prix of the jury Première Vision thanks to her womenswear collection named Aprons. It was produced with the support of from the following Première Vision Fabrics weavers: Jakob Schlaepfer, Luxury Jersey, Styletex and Teseo. With subtle details and discreet constructions, the designer presents a true silhouette, strong and clear. The relationship between the fabrics and colours is incredible. Annelie Schubert has taste and elegance. She has an endearing personality and is very sensitive, unpretentious, down to earth and fresh.

© Etienne Tordoir, Catwalk Pictures © Etienne Tordoir, Catwalk Pictures © Etienne Tordoir, Catwalk Pictures © Etienne Tordoir, Catwalk Pictures



The jury:
Presided over by Virginie Viard, Chanel’s Creative Studio Director.

H.R.H. The Princess of Hanover
Caroline de Maigret, model and producer
India Mahdavi, architect and designer
Anna Mouglalis, actress
Loïc Prigent, journalist and director
Carine Roitfeld, founder of CR Fashion Book
Sébastien Tellier, electronic music artist, singer and actor
Anthony Vaccarello, fashion designer
Joana Vasconcelos, artist
Olivier Zahm, art director, journalist and photographer


Eric Pfrunder, Virginie Viard et Karl Lagerfeld © Karl Lagerfeld


The 10 selected designers are :


Anna Bornhold – Womenswear Collection, Germany
© Quentin Saunier


Christina Braun – Womenswear Collection, Germany
© Quentin Saunier



Yiyu Chen – Womenswear Collection, Taiwan
© Quentin Saunier

Sophie Harand – Menswear Collection, France
© Quentin Saunier

Heini-Maria Hynynen & Elina Aarela – Menswear Collection, Finland
© Quentin Saunier

Elina Maattanen – Womenswear Collection, Finland
© Quentin Saunier

Guillem Rodriguez Bernat – Menswear Collection, Spain
© Quentin Saunier

Sophie Salekari – Womenswear Collection, Finland
© Quentin Saunier

Annelie Schubert – Womenswear Collection, Germany-France
© Quentin Saunier

Wieke Sinnige – Womenswear Collection, Netherlands
© Quentin Saunier


A reaffirmed commitment

The Hyères Festival’s Première Vision Grand Jury Prize is a way for Première Vision Paris to reaffirm its commitment to rising your designers. Its support comprises much more than just a cash prize, providing young talents with support throughout the year.

1- A special welcome at Première Vision Paris

The first step of this partnership is putting the 10 designers chosen as finalists by the Festival Jury in January in contact with exhibitors who have offered to supply them with raw materials. Yarns, fabrics, accessories, and manufacturing possibilities… All these precious resources help the finalists design and produce the collections they will present at the Festival in the spring.

To this end, finalists are welcomed to the February edition of Première Vision Paris, where they enjoy a privileged access to exhibitors from around the world.

2 – An ideal showcase for the winner

After the prizes have been announced by the Festival’s distinguished jury, the Première Vision Grand Prize winner will be awarded a 15,000 € prize. The winner will also enjoy high-profile visibility at both the Première Vision New York show, where they will present their collection to the press and North American fashion experts, and again at Première Vision Paris, where he or she will encounter thousands of international industry professionals and have a special display-presentation of their work. At the September show, the prize-winner will also serve on the jury of the PV Awards, which distinguish the most outstanding textile designs shown at Première Vision Fabrics.

3 – Lasting accompaniment

Festival prize-winners are given free access to all the Paris shows and the Trendvision Paris seminars for two years following their victory.

  1. 2014 Hyères Festival+

    Sunday April, 27. The Jury, presided over by Carol Lim and Humberto Leon (creative directors ofKenzo), reward the winner of the Première Vision Grand Jury Prize, Kenta Matsushige, a young Japonese designer, for his collection named “Hinabi”. He installed his collection in a bucolic setting, where “[it] will have more presence than lost in a city” and in opposition to miyabin urban beauty”.

  2. 2013 Hyères Festival+

    Thanks to an affirmed creative style, Finnish designer Satu Maaranen won the Première Vision Grand Jury Prize for 2013, presided over by jury president Felipe Oliveira Baptista, designer and artistic director of Lacoste, Paris.
    “Can one dress oneself in nature? Is it possible to design a collection that takes the surrounding landscape into account?” These are some of the questions raised by the Finnish prize-winner, a graduate of Helsinki’s Aalto University, in her women’s collection Garment in Landscape, inspired by Land Art, military prints and 1960s haute couture.
    This collection was produced with the support of: Première Vision Paris, Taroni, Albert Guegain Broderies, Ventures, Schoeller, Warp & Weft, Sfate et Combier, Puntoseta, Made in France, Atelier Style Couture, L’Atelier d’Ariane, Lazar Cuckovic Couture, FIM. Crystals provided by: SWAROVSKI ELEMENTS.

  3. 2012 Hyères Festival+

    The jury, presided over by Yohji Yamamoto, awarded the Première Vision Prize to Ragne Kikas, a young Estonian designer based in Hamburg, Germany. Ragne Kikas also won the Public Prize of the City of Hyères.
    Selected from among ten finalists, Ragne Kikas offers her vision of the radical, with a collection inspired by 15th and 16th century armour, whose inflexible and angular shapes she translated into knits, her preferred medium.
    Each silhouette must be a new sculptural enigma, at once obvious and impenetrable. The collection was produced with the support of Première Vision Paris and the following exhibitors: Close to Clothes, Eclair Prym Belgium S.A., and Tearfil Textile Yarns.

  4. 2011 Hyères Festival+

    French designer Céline Méteil won the 2011 Première Vision Prize, one of two prizes attributed in the Fashion Competition of the prestigious Hyères International Festival of Fashion and Photography, with a jury presided over by Raf Simons,
    Selected from among ten finalists, Céline Méteil created a collection of airy and structured origami-dresses made from jaconas. This stiff and transparent cotton plain weave is ordinarily employed to create a three-dimensional muslin prototype of a garment. Her highly architectural clothing entertains a dialogue with the body, building on layers of transparency and lace and shaped in subtle balance with fluid knits.
    Baptised “Plié-Backstage”, the collection was produced with the support of Première Vision Paris exhibitors: Sophie Hallette, Marioboselli Yarns & Jersey and TESJ, and Close to Clothes.
    Céline Méteil also won the Public Prize.