Pascal Morand : “The excitement of sport and that of fashion are merging more than ever, generating uncharted territories”

portrait Pascal Morand2

© Pascal Montary

“The earliest bridges between sport and fashion were created some 100 years ago. Sportswear originated in the U.S., but French designers weren’t far behind. Jean Patou designed an outfit with a pleated white skirt and a sleeveless cardigan for Suzanne Lenglen that completely revolutionized tennis dress codes. Over the decades, sportswear has come to the fore in  fashion by symbolizing a way to be cool without being casual. And Fashion Tech stamped the fabric of this relationship with new codes. Innovative materials and smart clothing are key. It isn’t about being free and relaxed anymore, that’s already a given. Now it’s about being alert and effective. Comfort is always present, which is not tantamount to being fashionable, in fact it’s often the opposite. But the excitement of sport and that of fashion are merging more than ever, generating uncharted territories.”

 

Pascal Morand
Executive President, Fédération de la Haute Couture et de la Mode

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Pascal Morand will take part in a roundtable on 12 February, 5 pm – 6 pm, at the Wearable Lab space.  Don’t miss his talk – it’s sure to be lively !

> 5 – 6 pm : Round table : “Sportwear and the spirit of innovation” with Pascal Morand, Rachel Muscat, consultant to Pharrell Williams and General Director of Collaborations for Adidas for nearly 10 years and Pierre Kaczmarek, founder of the brand Afterhomework