In September 15, the show featured 2 seminars addressing the new challenges in international sourcing, bringing togethermajor players in worldwide sourcing.
The Speed of Trust
A sourcing seminar focusing on the effects of trust on the supply chain and partners.
Mr. Deniz Thiede – CEO of Atics Gmbh, part of Matrix Sourcing Group / Mr. Peter Rinnebach – Senior Manager, Kurt Salmon / Mrs Dhyana van der Pols – CEO Nash international BV
The Future of selling: 3D Sampling and Virtual Showrooms
Can we visualize products in all their variety – eliminating the need to sample or make SMS? The first visual showroom for wholesalers without physical samples has opened.
Matthijs Crietee – Secretary General of the IAF, the International Apparel Federation / Peter Werminghaus – Managing Director of BTI Gesellschaft für Beratung, Transfer, Innovation mbH / Mrs Dhyana van der Pols – CEO Nash international BV
International sourcing : a priority issue for the competitiveness of fashion companies
Towards which countries are brands and retailers looking for the sourcing of tomorrow? And what elements and technologies are likely to change retail distribution and help brands to avoid wastage in the production phase? These questions were addressed in the two conferences that were held during The Sourcing Connection Première Vision.
Where will we source tomorrow?
In addition to those that are already tried and tested, namely China, Turkey and Pakistan, new destinations are opening up for sourcing, starting with Bangladesh, Vietnam, India and Myanmar. Alongside these Asian countries, we should also note the relative increase in influence of the countries of Sub-Saharan Africa, with Ethiopia leading the way. For the moment, this is still is a nascent industry, with production limited to the most basic items, but these countries (Uganda, Kenya and Tanzania) could become interesting new clients for western fashion companies.
Retailing is preparing for the “Millennials”.
Major changes are also occurring in the retail distribution sector, with information technology offering ever more sophisticated tools for fashion companies and their clients. As Dhyana van der Pols, a specialist in production, sourcing and supply chains in the fashion sector explained, the fashion industry is confronted with a new ultra-connected target clientele and must start preparing for the arrival of these ‘Millennials’, who will form the largest contingent of fashion consumers from 2025.
The British department store House of Fraser has, for example, decided to move away from the traditional type of store, preferring smaller 10m² units, fitted with interactive screens allowing customers to make their choice and then have the items delivered where they want. And it has introduced Magic Mirrors, which allow customers to try on garments without getting undressed.
In terms of production, to avoid waste and thus increase margins, companies can now use 3D technology in design and prototypes, which limits excessive manufacturing costs. Like the American label Tommy Hilfiger, which has recently revolutionised its way of working with the launch of its connected showroom. Companies can now assess the opinion on a collection before it is even launched by showing it to a panel of consumers who score each item remotely based on 3D samples. It is also important, in the sales strategy, to tell consumers about the story of a garment, using connected labels.
This transparency allows consumers, who are increasingly interested in the respect of ethical and sustainable standards from the major clothing manufacturers outside of Europe, to know exactly where the item was made, by whom, in which factory. Knowing about this process inspires confidence in the consumer and ensures their loyalty.