The brand. There is the one so famous that its name is part of everyday vocabulary. A brand so sought-after a simple “swoosh” sign can make a product sell. The one that’s the stuff of dreams, the one everyone copies. Etc. Première Vision Pluriel, which brings together six complementary shows twice a year in Paris Villepinte, can take pride in the solid reputation it enjoys in its own universe, fabric and its many elaborations. So, as of the February 2015 edition, one banner, one brand will unite all six know-hows: Première Vision. The goal? To go even further, to affirm even more stronger and clearly its role as the leading global event for fashion industry professionals. This will unquestionably facilitate it’s international readability, improve traffic for some 60,000 to 65,000 visitors and facilitate their visits. And also infuse the brand’s traditional standards of quality throughout, and provide an even stronger global vision of the fashion offer. Yet the cultures of each show will remain inherently distinct, and each will maintain its own personality. ”Within a single, unified event, it is important to continue to enhance and preserve each business with its differences and specificities. Beyond their specific areas of activity, Première Vision hopes that each business sector can strengthen the promotion of its specific expertise and expression on the market,“ summed up Philippe Pasquet.
As of February 2015, the Première Vision brand name will be appended to the specific business activity of each of the shows. A preview of the new names:
Expofil becomes Première Vision Yarns (the show of yarns and fibres)
Première Vision becomes Première Vision Fabrics (the world’s premier fabric show)
Cuir à Paris becomes Première Vision Leather (the show for experts in leather and fur)
Indigo becomes Première Vision Designs (the show for textile design and creation)
Modamont becomes Première Vision Accessories (the international show of accessories and components for fashion and design)
ZOOM becomes Première Vision Manufacturing (the show specialised in fashion manufacturing)
In November 2014, one unifi ed website will be accessible under the Première Vision Paris banner. At the same time, a major international ad campaign will be launched in the press and online to announce the news of the new brand policy.