Cupro: silky as viscose, soft as velvet

For cupro specialist Asahi Kasei, which has produced this artificial fibre since 1931, 2018 is an important year in terms of consolidating the brand’s identity, as it marks the European launch of the Bemberg brand under the exclusive license of this Japanese yarn producer.

Constantly seeking new technical developments for this cellulosic fibre, Asahi Kasei is now launching its new Velutine Evo range, whose fibrillation process guarantees a peach-like feel to all cupro fabrics, whether satin, fleece, double or bouclette.

Reducing the environmental impact of fibre production processes (in terms of water, energy, chemical agents) represents a constant commitment that connects all the brand’s fibre families, from Cupro to Roica Premium Stretch, foams and non-woven fabrics.