In search of the perfect denim

Bleu hypnotique, élasticité biomécanique, douceur édénique… Le jean se met dans tous ses états à Manufacturing Proximity – Hall 6.

Encouraged by the technological progress made by the sector, Mediterranean specialists in the fabric from Nimes are showing off their savoir-faire. They are doubling down on innovation. Betting on eco-sourced fibres. Convinced by digital printing.  Added value has become the watchword for Confection Ras Jebel (CRJ) which is exhibiting at the show for the first time. It makes 1.3 million items each year, 40% of which are sold locally under the Lois and Lee Cooper labels. This Tunisian company is specialised in “home spun” embroidery. It adds a technical touch to its worn and washed looks. Why? In order to embellish the silhouette, as always, but with a natural expression. For next winter, this means offering “apparent simplicity,” confirms Sercotex. “After the heavily destroyed cowboy and military trends of recent seasons, minimalism would appear to be back in the jeanswear sector,” observes Sophie Bacri, a sales representative. An opinion shared by Hamadi Mensi: “surfaces are calmer, abrasions more delicate.” But for the CEO of Tunisian group ETC, which produces some 2.5 million items each year, for a turnover of 15 million USD/Euros, supplying major labels in France (Galeries Lafayette, Burton, Lee Cooper, Ikks, Monoprix, etc.), the trend is for ecology. Launched two years ago, its “green” production is booming: “it represents more than 10% of the total volume.” Its advantages: turnkey “100% ecological” packages from the fibre to the button via the processing, accessories and dyeing, with a controlled surcharge of 10% for orders of 700 items or more.  ETC attracts committed labels like the English company Ted Baker, which has taken the leap to exclusively sustainable clothing production. “We hope that eco-responsible products will represent 50% of our total output within three years.” In the short terms, it seems that jeans will be adopting two colours: blue and green.

Find all the Manufacturing Proximity exhibitors, here.