High-performance formal menswear
Menswear is refining is classic look. Three new exhibitors specialising in menswear manufacturing will be making their appearance at Première Vision Manufacturing-Proximity, Hall 6, offering a quality range of formal attire. From crease-resistant technical wool to stain-resistant shirts via trousers with stretch threads and other water-repellent fabrics, formal clothing is now also high-performance, and has to meet criteria of comfort, freedom and elegance for millennial gentlemen.
The Egyptian company, Bishara, is presenting its palette of expertise in Paris for the very first time. Its shirts woven in Egyptian cotton, renowned for its extra-long fibre, and its suits made from Italian and English wools have already won over a number of American and European labels including Calvin Klein, Next, Hugo Boss, Joop and Odermark. Located in Greater Cairo since 1962, this vertically-integrated company has a monthly production capacity of 25,000 shirts, 8,000, suits and 25,000 pairs of trousers.
The Turkish company, Kostüm Giyim, is also dedicated to masculine citywear and this year has extended its range to accompany the urban male in perpetual motion. Specialised in the production of suits, with a total capacity of 22,000 items per month, it has added a range of coats and large items to its collection. “We prefer blends of natural fibres, such as wool, cashmere and poly-viscose for these outerwear items, which are worn over a suit,” explains Alevcan Kol. The company’s export director also notes that suits are currently popular when they are “rather fitted”, with jackets with “one or two buttons” or “double breasted” and “shorter” sleeves than before. Created in the 1950s, Kostüm Giyim has a number of clients in Europe, notably the German brands Digel AG and S. Oliver, the Polish labels Giacomo Conti and Recman and the Dutch label Dstrezzed. Alongside this, the company is developing its own label. Under the “Sir” name, it is sold in around one hundred boutiques in Turkey and also acts as a research laboratory for smart fabrics: stain-resistant, waterproof, fire-proof or crease-resistant. “Today, the challenge is to adapt to each case, each requirement and to advise labels.” The relationship between manufacturers and order givers is getting richer. And the range of skills seen in subcontractors is expanding: “with the monitoring and interpretation of trends and the development of new products for example,” the specialist tells us.
The same approach can be seen at Baggi, another new company at the show from Turkey. Located in Turgutlu, on a production site spanning some 7500 m², the company produces more than 18,000 suits per month. This includes some exceptional items, such as three-piece suits in grain de poudre wool, jackets with a satin lapel, jacquard waistcoats and tuxedos.
Find out the complete list of the Première Vision Manufacturing – Proximity exhibitors HERE
PREMIERE VISION MANUFACTURING – PROXIMITY – HALL 6