There’s a growing interest in product traceability: Fashion Revolution has made it its banner issue, and Kurkku Alternative based its pre-organic cotton collection Everloom on it. A quick look at fashion and ethical production.
“Who made my clothes?” That’s the question that gave rise to the Fashion Revolution movement, which since 2013 has been drawing buyers’ attention to the importance of product traceability. With already 75 nations involved and tens of thousands of participants for its first edition on 24 April 2014, Fashion Revolution is part of a revived interest in transparency throughout the entire textile production chain, from raw materials to finished products. Just a utopian dream? No, a reality – as proven by Kurkku Alternative. Founded in 2007, this Japanese factory has been supporting Indian farmers over the three years required for the organic conversion of cotton crops since 2012. “The project arose from a need to put down roots in an urban context that has cut its ties with nature. The world is a network where everything is connected: supporting producers in India restores our visibility in terms of the origins of textile production, “said Keisuke Era. Everloom, the high-quality pre-organic cotton collection of which he is the director, is the result of this cross between sustainable production and Japanese textile know-how. A magic blend of local and global, authenticity and technology.
Since 2012, Kurkku Alternative has been supporting Indian farmers over the three years required for the organic conversion of cotton crops.
Everloom, the high-quality pre-organic cotton collection by Kurkku Alternative.