Each looking for his own jeans – and finding them

The Upper Jeanswear specialized area is the best place to find jeans, thanks to the know-how of 21 weavers specialised in denim and 7 garment makers and laundries.

These exhibitors propose an exhibit – Playful Placements – created in collaboration with digital printing studio Demeure. Discover a dialogue between shirting denim and decoration, playful motif placements, and fruitful combinations of digital printing and wash-outs.

Located symbolically at the intersection of Fabrics and Manufacturing, this space is representative of the inter-show synergies and the restructuring by product-type sought by Première Vision.

Upper Jeanswear, HALL 6 NORTH