Sumptuous ornamentation

Whether for elegant fashions or city ready-to-wear, the devil is in the detail. A nuanced portrait of coming decorative trends, from five specialist studios, awaiting you at Première Vision Designs in September, Hall 5.

Beads, sequins, embroideries, collage-work, engineered details, sumptuous all-overs…the range of materials and techniques used to ornament textiles offers unlimited possibilities.  And Première Vision Designs exhibitors, through experimentation and a quest for the exceptional, are always at the forefront.

Once reserved for major occasions, modern ornamentation is increasingly moving into casual ready-to-wear. At England’s Hive Studio , figurative and abstract floral embroideries play on scale and 3D volumes for engineered patterns with a strong personality and multiple uses.

A trend confirmed by the two founders of the English studio Dammann Brown , whose offer of eclectic ornamentation in raffia, silk and sequins is the perfect compliment to an elegant dress – and can also add a stylishly baroque-chic note to sweatshirts.

England’s Nascent Fashion Studio, has been cultivating this expansion into the casual universe since its founding in 2016 – and sees beads, sequins and a mix of manual and mechanical embroidery as fundamental ingredients of on-trend animal and 3D motifs for next season.

As elegant and casual fashions align, ornamentation takes on a growing role in the textile design process. The designs mixing textures and colours by See + Quin are characterized by a narrative touch ready to take full part in the personality of fashion projects. For this English studio, the winning strategy combines new technologies and traditional know-hows, with gems created with 3D printers and embroidered appliqués.

At Moavi, respecting tradition is part and parcel of the company’s DNA. Since 2015, the company has been reviving the ancestral know-how of Indian embroiderers, particularly the Zardozi manual embroidery technique using metal, and the layering process used to make Kantha fabrics. For next season, this Indian company is featuring natural motifs – vegetable, animal and abstract – along with natural materials such as raffia, wood and gems, for a modern look with a soft retro touch.

Discover Première Vision’s exhibitors full list here