Sweet Liberty

1875: Arthur Liberty, employee of Farmer and Rogers, the Regent Street fashion boutique, decided to spread his wings and found Liberty & Co. at number 218 in the same street. There, he offered his clients, of which there quickly became many, ornaments, art works and of course, fabrics from Asia, and particularly from Japan.
It was after the opening of his shop that Arthur put forward the first version of what would become the Liberty fabric: a Mysore silk imported from India, dyed in England and printed by hand with wooden cubes.
In 1904 he bought a factory in the London suburb of Merton which specialised in block printing on silk, very close to the establishment of the textile designer William Morris. Because of this acquisition, a fruitful collaboration with Thomas Wardle emerged, specialist in dyes and printing, who also worked for Morris: together they created the delicate innovative pastels inspired by the East, which they named “Art Colours” and which soon became known as “Liberty Colours”, so much were they a signature of the company.
Today, Liberty brings out a new collection of fabrics every season – notably inspired by art or music – which enrich the range of classic patterns, often taking their inspiration from deep inside the archives; such as “Peacock Feather” originally created in the 1880s. The small recognisable flowers have been reused for the legendary Hermès scarf, as the lining for the traditional Barbour coat and have even been adventurously adopted by the iconic Nike trainers.
Liberty-ss10
Spring Summer 2010 / courtesy of Liberty
SpringSummer 2013 courtesy of Liberty
Spring Summer 2013 / courtesy of Liberty
SpringSummer 2013 courtesy of Liberty
Spring Summer 2013 / courtesy of Liberty