At the heart of Paris, fourth-generation Bruno Legeron sits at the head of the family house, cultivating their garden. Founded in 1727 and acquired in 1880 by great grandfather Louis Legeron, the firm specializes in the creation of artificial flowers. Given the label of Living Heritage Company in 2015, the ancient house draws from its archives to explore new materials, techniques and forms without giving up the tools of yesteryear.
From the preparation of the fabric to its final bloom, the steps of production link up like the seasons. Cut into pieces with punches, the petals are then hand-dyed; a first color sets the tone, while a second highlights the borders and feet of the petals. The flowers bloom between the attentive hands of workers who give volume to the petals before building them up one-by-one around a stem of brass, which itself is covered in silk thread, paper or gutta-percha – the last touch.
Photo Credits: Legeron