Hannoh, Cut from whole cloth

Turn down the rhythm, curb consumerist compulsions, counter the caprice of fashion, gently move towards sustainable consumption as well as define and advocate a style. Season after season, from sweet summers to chilly winters, Hanno Wessel – trained at the École de la chambre syndicale de la couture parisienne – pays tribute to paced, sustainable fashion as part of the so-called slow fashion movement.
02_HANNOH_ah2011_red_Thibault Jeanson
The story of Hannoh begins in 1994. A first collection that already held in its pleats the desire to convey the emotional strength of the past, to make time and experience into something tangible, material. The dresses were cut from old embroidered bed linens and washed linen painters’ canvases were transformed into trench coats and jackets. The clothing carried the memory of its materials. The principle was thus posed: to design garments that tell stories.
05_HANNOH_pe2011_6_Thibault Jeanson
To enhance its values of refinement, comfort and timelessness, Hannoh proposes natural materials such as linen, cotton, silk, wool, cashmere, and occasionally fur, and especially favors artisanal weaves, dyes and craftwork. Coats and jackets, for example, are produced with Harris Tweed, a pure virgin wool handwoven in the Hebrides, a Scottish archipelago. Dresses and light shirts are cut from Khadis, handwoven Indian cotton and silk fabrics.
Such noble materials and impeccable quality are in the service of an impressive formal work. Details are drawn from workwear and military uniforming. The functional is indissociable from the elegant. Buttoning, pockets, cinches and leather belting are soft touches, thoughtfully arranged. The fiber, too, is considered; patterns are limited to stripes and checks, with dip-dyeing lending depth to the colors. Subsequent washings add a suppleness to the clothes. Whether starched or softened, wrinkled or creased, the material effects an emotion.
Less than one hundred models are in a given collection, and each season some 5,000 pieces are produced in France and Italy. The authenticity of Hanno Wessel’s clothing is linked to a production model that respects artisanal know-how (weaving, dyeing, washing, finishing…). The added value of this approach can be simply summarized as “Produce less, produce better.” Or, from the other end of the chain, “Consume less, wear better.” Buy and cherish.
Hannoh is a brand cut from whole cloth. By refusing the “ready-to-rebuy” model for over twenty years, its creator Hanno Wessel acts in a spirit of resistance. After a sabbatical, the revival of the brand is expected in Winter 2015…