Franco Fredducci, Il Borgo at the Maison d'Exceptions show


(English subtitles available)
“Innovation and creativity are essential. Today more than ever, it is what we look for. For workshops such as Il Borgo, or others around us, a lot of energy is devoted to research and creative expression.
 We rely on forty handpicked people, they must be passionate about the product. The product must come from a genuine love for the technique. At my side, I have a lot of employees to follow the development of samples and prototypes or to bring creativity. Among them, Marzia is probably the one that is most invested in the ongoing, almost endless research, which drives us to do more.
 A business today must be reactive. Without this response, we can’t successfully keep up the pace with fashion. Creativity and responsiveness are two fundamental axes that must match up.”