Ferragamo Follows in the Footsteps of Culture

Many luxury houses strive to complement their commercial strategy with projects that extend beyond their habitual brand domain and into the realm of the cultural. However, few are as successful as Ferragamo at keeping savoir-faire at the heart of this discourse. The Palazzo Spini Feroni in Florence has been the headquarters of Ferragamo since 1938. Opened in 1995 in the basement of the boutique, the Museo Ferragamo occupies nine vaulted rooms and offers annual exhibitions that highlight various aspects of the culture of shoes and the values of the brand.
Selected from the 14,000 pairs in the house archives are several shoes worn by the most venerated Italian and American actresses, from Sophia Loren to Marilyn Monroe. The various patents and innovations developed since the birth of the brand are likewise presented, demonstrating an ongoing creativity and high-quality technical research at play in the development of products.
ferragamo-2Brown crocodile high heel pump, worn by Marilyn Monroe, 1958-59
This wide selection of historical models is presented alongside contemporary Salvatore Ferragamo creations and is contextualized by numerous references to Italian history and culture, from Boccaccio to the work of family friend and Futurist painter Lucio Venna. Commissioned by the brand or drawn from the collection of Salvatore Ferragamo are works by artists such as Mimmo Paladino, Rebecca Horn, Ann Craven and Liu Jianhua that serve to punctuate these exhibitions. Photography, installations, sculptures, film excerpts, original historical brand advertisements and many other objects together form a landscape reflecting the multifaceted universe of the shoe.
At Ferragamo, memory is a form of culture and for decades special orders placed by clients have been replicated for the house archive. And moving from history to commerce takes only a single step: on the ground floor, the boutique is filled with reissues of iconic models that belonged to celebrities of the past, now available for sale in limited editions of 500. Please do not forget to tip your guide!