Fendi, the whisper of Italian craftsmanship

When a big fashion house, a champion of Italian elegance, shares its love for national craftsmanship the result is The Whispered Directory of Craftsmanship, a guide into hand Made in Italy products. A guide written and edited by Fendi, the illustrious house of fur founded in 1925, whose inheritor Silvia Venturini knows Italian craftsmanship like the back of her hand and delights in sharing the address about which we whisper to each other, treasures passed on by word of mouth.
Both a guide and an address book, this beautiful edition is a new type of work, introducing the tradesmen and partners of the company, such as the Fondazione Lisio which continues the most ancient traditions of weaving silks, velvets and brocades, the Fendi Pellicceria and its haute couture furs, or the leather workers “Cuoio di Roma” used by Fendi for its collection Selleria. We also come across Rubelli, Venetian specialist in velvets, silks and jaquards since 1858, the Atelier Lacari and its made to measure wedding dresses, Costanzo Ruoco’s sandals, the legendary Borsalino, Gaillia e Peter hats and in another field all together Abici bicycles or Riva boats.
An eclectic mixture, these houses have a profound attachment to their history, to excellence and craftsmanship. These are the workshops where traditions have been carefully passed down and preserved, which participate, in their own way to the beauty and grandeur of Italian culture.