Special Report: More eco-friendly than ever

An ineluctable shift to eco-responsibility is underway, and it’s transforming every sector of the economy, starting with fashion. Against this backdrop, the wide-ranging examination launched by Première Vision helped create an overview of the many advances being made, and to share the experiences of the industry’s key players.

From Gel Egger, Material Research & Development Coordinator for Salvatore Ferragamo to Amélie Pichard, creator of her eponymous brand, to Isabelle Lefort, co-founder of Paris Good Fashion, to Marie Demaegdt, who promotes European linen production – four points of view to carve out a path for the future.

 

No future without eco-responsibility

Petit Bateau is expanding its eco-friendly
tutorials to learn how to give household
items a second-life. UNIQLO is launching
RE.UNIQLO, an initiative aimed at collecting the brand’s clothes to give them a new life. As a result of this operation, launched last year in Japan, UNIQLO will be introducing its first recycled down jacket this 9 November. This fall
season, signs are more than ever converging
and multiplying. Not a day goes by without an independent company or a major luxury group announcing their own new eco-friendly advances.
We are already familiar with the pioneers who have been working on the issue for years-now the entire industry is lining up, with statements firmly indicating their convictions.

It was merely a year ago that François-Henri
Pinault, CEO of the Kering group, announced the launch of a major initiative to limit the impact of fashion on the earth’s climate, biodiversity and oceans, signed by his own group as well as Chanel, Burberry, Prada, Hermès, Armani, Zara and adidas.

A few weeks later, LVMH kicked off its
Life program to showcase the group’s social
responsibility achievements, and outline
its commitments in terms of raw materials
and animal welfare. Last May, some forty
industry players signed an “open letter to the
fashion industry” with the aim of rethinking
the organization of collections, especially
in terms of their seasonality and number

A revolution is unquestionably underway, amplified by the pandemic, which has demonstrated the need to move even faster in response to increasingly demanding consumers. The entire industry is working on this, supported by the upstream fashion industry, whose extraordinary speed of innovation in supplying designers with raw materials that are just as ecofriendly as they are creative, is to be commended. The fact remains that we are only at the beginning – or nearing the end of the beginning! – of this change to a new era, and the future is far from fully mapped out. As Pascal Morand, Executive President of the Fédération Française de la Haute Couture et de la Mode and Philippe Pasquet, CEO of the Première Vision Group, reminded us during their extensive interview, many questions areyet to be resolved. How do we raise awareness among a young generation of Chinese who, for the moment, plan on consuming at the same level as their parents? And how will countries such as Bangladesh, whose entire economy is largely dependent on the fashion industry, manage this change without putting thousands of impoverished workers out on the streets? These are all crucial questions for a revolution that aims to be global, ecological and humanistic at the same time. Crucial questions that four representative fashion players try to answer
for us, by sharing their own experiences. LB.

1/4 : Discover here the testimony of Gel Egger, Material Research & Development Coordinator of Salvatore Ferragamo here

2/4 : Discover the testimony of Amélie Pichard, Founder of the eponymous
accessories brand here

3/4 : Discover the testimony of Isabelle Lefort Paris Good Fashion co-founder here

4/4 : Discover  the testimony of Marie Demaegdt Textile & Sustainability Manager, CELC – European Confederation for Linen and Hemp here

And download here the complete Cloud of Fashion Newspaper: 70 pages of analyses and 360° strategies to meet the new challenges of fashion.