Smart Talks / Circular Fashion: an opportunity to be built

 

At the Première Vision Paris Smart Talks, François Souchet underlined the scope and profitability of the industrial change brought about by the Ellen Macarthur Foundation’s Make Fashion Circular program.

As head of the Make Fashion Circular program, which was launched in May 2018 by the Ellen Macarthur foundation, François Souchet delivered an optimistic presentation of the circular economy in fashion during Première Vision Paris. “In general, industrial change is spread out over twenty years. We believe that in ten years we will have achieved significant changes in this sector.”

The targeted horizon is summarized in three principles aimed at reversing the waste and ecological destruction resulting from the linear model still prevailing in this sector: design that anticipates zero waste, products and materials created to be used for a longer time, and regenerating materials by recycling them.

Before the end of the year, the Make Fashion Circular program will be mobilising 50 organisations (brands, associations) and some 100 experts.

“We are open to all sincere efforts, and would like to work with those with innovative initiatives who might be hampered by their small size,” he says. Workshops exchanging best practices and experimenting with new solutions will allow each company to then deploy its strategy. Priority work areas include the design of business models that increase the lifespan of clothing (through reuse or recycling), stimulating the demand for recyclable products using sustainable inputs, large-scale collaboration to design and produce clothing in line with circular technologies. From Mud Jeans (using 40% recycled cotton) to Evrnu (the regeneration of post-consumer cotton) to a rental system for baby clothes (Vigga), dyes made from agricultural waste (Earth Color by Archroma) and initiatives aimed at collecting and composting C & A jeans, circularity is advancing its new standards. “To date,” says François Souchet, “only 1% of clothing is recycled and clothing’s frequency of use has declined by 40%, while global production has doubled in 15 years. This level of loss indicates tremendous economic potential for the new system to be built. “