Smart Creation, the podcast. Episode 8

SMART CREATION, the podcast, invites you to explore the potential of sustainable fashion. For this 8th episode, we met with Deborah Berger, Deputy General Manager, Nativa Precious Fiber (FR).

« For us sustainability is transparency and traceability. » 

Nativa Precious Fiber, an ethical and responsible merino wool

Providing brands with a responsible and traceable fibre, whose production protocol is based on best market practices, is the commitment of Nativa Precious Fiber, a division of the Chargeur Luxury Materials group specialised in making merino wool.

The fibre’s production is organised around three primary pillars: the total absence of animal cruelty, with time and care devoted to the shearing of each animal; the rational management of livestock pastures, with a principle of land rotation and a complete recycling plan for the water used in its factories; and social responsibility towards its workers, from the farmers in South America and Oceania to their combing plant workers and manufacturers.

Their protocol is regularly audited by a third party organisation, for an eco-responsible and flexible wool sector, which guarantees superlative quality to buyers of its yarns, fabrics and finished products.

This luxurious and committed merino wool is yours to discover in the Smart Creation platform during Première Vision Paris, 17-19 Sept. 2019.

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