Smart Creation Smart Talks

Don’t miss the Smart Talks! Focus on the Circular Economy. Every day in the Smart Creation Square.

What are the Smart Talks? An invitation to share insights and best practices to build ever more smart creative fashion! This edition: focus on the Circular Economy.

Smart Creation Square: New location Hall 3
Free Access

More info on smart creation

The Circular Economy… everyone is talking about it, but what exactly is it? Just a passing trend or the first sign of tomorrow’s economic model? What are its challenges and objectives? What role does technological innovation play? How does it serve as a lever for new business models?

A collective awareness has activated bold and original initiatives that are more mindful of social and environmental values. The circular economy goes even further, proposing an ambitious approach for the fashion ecosystem.

See exhibitors dedicated to responsible creation


Tuesday 19 September


1:00pm – Bluesign® Talk Fashion’s Future – Lessons to learn from the Outdoor Industry

Jill Dumain, CEO bluesign® technologies ag, former responsible for Sustainability at outdoor brand Patagonia.

Jill Dumain stepped into the role of CEO at bluesign technologies in January of 2017. She has been a strong advocate and supporter of bluesign since its inception in 2000 and paved the way for Patagonia to be the first brand member. Jill held various senior positions at Patagonia in a career including textile research and development and environmental strategy for more than 27 years. She has also held leadership and board positions at the Organic Exchange, Textile Exchange and the Sustainability Working Group at the Outdoor Industry Association. She was the Chairwoman of bluesign technologies’ Advisory Board from 2011-2017 until she began her career at bluesign. Throughout her career, Jill has traveled extensively globally giving her a chance to interface with many different types of companies throughout the supply chain committed to performance in textiles and environmental responsibility in the industry.


2:00pm – Marco Ricchetti presents his book: Neo-materials in the Circular Economy – Fashion Edizioni Ambiente

Marco Ricchetti talks about successful stories of companies that embraced sustainability and a circular economy vision. Four hosts will join the conversation:

  • Marco Moro, publishing coordinator of Edizioni Ambiente
  • Alfonso Saibene Canepa, Supply Chain and Sustainability Director, Canepa Group
  • Andrea Crespi, CEO, Eurojersey
  • Anna Maria Rugarli, Senior Director Sustainability & Responsibility, VF International


3:30 pm – Circular economy: what is it? Challenges and objectives for the fashion industry.

Sven Herrmann / Ellen MacArthur Foundation Lead, Circular Fibres Initiative

Sven leads the Circular Fibres Initiative, the Ellen MacArthur Foundation’s newest Systemic initiative on to build a circular economy for textiles, starting with clothing. Previously, he worked on various projects throughout different programmes and initiatives of the Foundation. Past projects include Circularity Indicators, an EU co-founded project developing the first circular economy metrics, the development of a circular economy e-learning solution for corporates and, most recently, the Foundation’s project on Circular Economy in India. Sven also oversees the Foundation’s contribution to the ResCoM project. Before joining the Foundation, Sven worked as a management consultant. Prior to this, Sven was a post-doctoral researcher working on mathematics and computational biology. He holds a PhD in mathematics.

Chris Grantham / IDEO Circular Economy Portfolio Director

Chris is Circular Economy Portfolio Director at IDEO, where he leads IDEO’s consultancy business in the circular economy and works with organisations on system change and breakthrough innovation. Chris has also been closely involved in developing IDEO’s partnership with the Ellen MacArthur Foundation, formed to advance innovative solutions towards a more circular economy.
His work has involved a number of design led initiatives with the Ellen MacArthur Foundation, including the development of The Circular Design Guide. Launched at The World Economic Forum in 2017, the guide aims to develop a generation of creatively confident, systems orientated circular designers and more resilient organisations capable of thriving in the circular economy.

Andreas Röhrich/ Wolford AG Director of Product Development and Research/ Textile Sourcing

A graduate in textile and garment engineering from the Hoehere Technische Lehranstalt in Dornbirn, Andreas is the Director of Product Development and Textile Sourcing at Wolford AG, where he started his career back in 1989 and has, over the years, held various positions in the Products and Knitting departments, gathering an unquestionable knowledge of all production phases. During his career with Wolford he has strongly contributed to expanding the company’s innovatory DNA, creating some of the most iconic and widely recognized Wolford signature pieces such as the StarckNude – in collaboration with Philippe Starck, the first glued tights or the  unique system that allows the elastic waist band to be adjusted to the wearers’ needs. All of Wolford`s production activities begin with a fine yarn – being oil based, man made or natural – his sourcing experience has pushed Wolford to become the catalyst to accelerate the change needed in the clothing industry, having spent the last three years immersed in a quest for sustainable solutions.

Wednesday 20 September



11.30 amCircular economy: activating innovation for a new approach to the fashion sector.

Craig Arend – Transforming tech visions into fashion and lifestyle realities

Craig Arend started a fashion blog in 2007, before the blog bubble of fashion in 2010. In 2012, he was the first digital influencer to take over the @nytimesfashion Instagram for fashion month, before Instagram takeovers were common. In 2015, Craig produced Mirror to the Soul an award winning Virtual Reality film about fashion week.  Singlehandedly, he got media placements for the film in,, Vogue.MX, and Since then, he has given keynote speeches about VR/AR in fashion at, WGSN Futures, Moscow’s Fashion Futurum, and Kiev Fashion Institute.

Orianne Chenain / Fashion Tech Lab – Chief Strategy Officer

With 23 years of experience in France, China, Hong Kong, Singapore and Russia, Orianne has an extensive experience in various leadership roles in public and private organizations. As the Executive Director of the French Chamber in Hong Kong, Orianne coordinated executive directors of all French chambers across Asia. Orianne is passionate about philanthropy and talent development, having mentored high profiled women and founded and managed the French Chamber Foundation, a lunch club dedicated to underprivileged workers, that changed the life of 3 000 workers and their families. Orianne graduated from Institut d’Etudes Politiques in Paris and is a former student at Ecole Nationale d’Administration.

Cyrill Gutsch / Parley for the Oceans – Founder

Cyrill Gutsch is an award-winning designer and brand and product developer. In 1998 he created a method called Cross Intelligence, which brings a culture of collaboration to major organizations. In 2012 he decided to focus on a new client vital to us all: the oceans. He then founded Parley as a collaboration network for creators, thinkers, and leaders to create awareness for the beauty and fragility of the oceans and to develop and implement strategies that can end their destruction.



2:30 pm – Euratex, Sharing experience for European industry to benefit from the circular economy

Mauro Scalia, Euratex

Mr Alfredo Ferre García, Hilaturas Ferre, Spain

Mr Ferre García has an education in economy and did a MBA programme (IESE-Barcelona). From 1989, he has worked in the family textile group in different positions: group controller, woven fabrics product manager, yarn division sales manager and from 2002, Mr Ferre García is the CEO and Managing Director of Hilaturas Ferre.

Ms Julie Lietaer, European Spinning Group (ESG), Belgium

Julie Lietaer is a member of the third generation and future business owner of the Belgium-based European Spinning Group (ESG).

As a chief strategy & purchasing officer, she is co-responsible for making the textile business future-proof and orienting the business towards growth in: partnerships, sustainability and innovation. Sustainable purchasing and co-development with customers are the main focus areas. Julie is also board member of Fedustria in Belgium.

Mr Massimo Marchi, Marchi & Fildi Spa, Italy

Mr Marchi studied economics and business in Turin, then in 1984 went on to take over the family business from his father, who founded the spinning mill in 1969. Nowadays, the company has a turnover of €50 million, over 400 employees worldwide and a production of 10 million kg per year. He is the C.E.O. of Marchi & Fildi, president of Filidea, holds corporate offices such as Vice President of the Italian Technology Platform (textiles), Member of EURATEX Board, Auditor of Confindustria Piemonte.

Ms Corinne Lutin Delzers, TDV industries, France

With a sales, marketing and business management background, Corinne has been working in the textile branch for 20 years now (technical textiles, fashion industry, workwear industry and corporate consultancy). She decided to join TDV Industries three years ago as International Marketing & Business Development Manager, due to the values of the company, committed to supporting French industrial companies from the textile branch, producing in France or in Europe with the lowest environmental and the highest social and societal impacts possible.

Commission Vice President Katainen

Grzegorz Radziejewski is currently member of cabinet of Jyrki Katainen, European Commission Vice President responsible for Jobs, Growth, Investment and Competitiveness. He joined Mr Katainen’s team in November 2014, and his current responsibilities cover green growth, energy union, transport and budget. In the previous Commission mandate, since June 2012 he was Deputy Head of Cabinet and subsequently Head of Cabinet of Mr Lewandowski, Commissioner responsible for budget and financial programming. Before joining the Commission, he served as Financial Counsellor in Poland’s Permanent Representation to the EU from January 2007 to May 2012 as the Head of Budget and Finance Section. Before moving to Brussels, he worked in the Finance Ministry in Warsaw, Poland from 1999 to 2006.

Thursday 21 September



11.30am – Circular Economy: which are new business models supporting this approach?

Chiaretto Calò / Imprima S.p.a. co-CEO

Chiaretto Calò has over twenty years of experience working in various positions of responsibility in multinational contexts with a particular focus on strategic marketing, product innovation, and global commercial operations. After earning a degree in Theoretical Philosophy at the University of Rome and a Master in Marketing from Publitalia in Milan, Calò completed an Executive MBA at the Polytechnic of Milan. He began his career as brand Manager at Henkel in 1995, working between Milan and company headquarters in Dusseldorf. Two years later he returned to Milan to hold the post of European Marketing Manager for the multinational Unilever.  In 2000 he contributed to the emergence of Altea Telematics, assuming the role of Chief Commercial Officer. In 2004 he entered the textile sector as Global Business Development Director for the American multinational Dupont/Invista, for which he travelled between Geneva, New York, and Shanghai, and then moved in early 2010 to the Miroglio Group as Managing Director of Miroglio Textile and President & CEO PTE. At the beginning of 2015 he founded the RProject International together with Paul Gramaglia, which was merged into the Imprima group for acquisition by the fund Wise Sgr. In Imprima S.p.a. he served as CEO together with Paolo Gramaglia.

Hannes Parth / Frumat CEO and founder

Hannes Parth (born in Bolzen), CEO and founder of Frumat srl, graduated in law at University of Parma, has been working for 15 years at the family jewelry in Bolzen before giving life to Frumat in 2008. Hannes started his activity in Frumat working at R&D and through the industrialization and the commercialization of the raw materials he has been able to develop the Applepaper™  and Appleskin™ brands product made by residuals of apple production  transformed with a patented technology.

Piia Lehtinen  President of Board, Design District Helsinki  Head of Sponsorship, Design Museum Helsinki Founder of Design Club Business Community

Piia Lehtinen is marketing and sales professional, highly experienced in brand development and management. She has worked with several companies from shopping malls to golf resorts. She is interested in how new materials, technology, and sustainability are shaping businesses, and influencing fashion and design. Piia is working at Design Museum Helsinki and is responsible for corporate cooperation and sponsorships. She has founded a business club, Design Club, which assists companies from various industries to create new business opportunities and innovations and to enhance their businesses through collaboration and integration of design.

Piia is also the President of Board at Design District Helsinki: a concentrated mix of creative industries with more than 200 members in the heart of Helsinki from design and fashion boutiques to galleries, museums, restaurants, hotels and design offices. Sustainability is one of the key values of Design District Helsinki and several of its members are focused on ecological and sustainable fashion.

2pm – Made-by Talk – Sabine Ritter, CEO: Foundations for Circular Economy in the apparel industry

Conferences presented by Giusy Bettoni, President of C.L.A.S.S. and consultant for Première Vision on sustainable innovation and development for textiles, fashion and design.