It’s a Blue Year

Sponsored Content

“Classic Blue” is the 2020 Pantone Color of the Year. This deep and thoughtful blue was selected as it represents stability and dependability. It is a sign of a return to the classic.

“We’re returning to the classics because everything has been chaotic in the world,” says Laurie Pressman, Vice President of Pantone. “It’s not about doing it like you did in the past, but re-interpreting it.”

 

Arguably, few things are as classic as denim; it is staple in any wardrobe. However, re-interpretation is necessary even in the steadfast world of denim. Not a year goes by that does not see a new trend in denim; be it stone-washed or acid-washed, mom-jeans or boyfriend-jeans. The desire for denim will only continue to grow. A report by Global Technology Research predicts the denim market will grow by more than 14 million USD by 2024.

As we in the industry are well aware, denim production requires high water and chemical usage. The environmental footprint left behind by the industry is of increasing concern to consumers. For these reasons, the denim trend will continue to be sustainability. The re-invention of the season will focus on a responsible supply chain.

Market influencers are also stepping in. The Kingpins have tightened requirements to attempt to dispel greenwashing not only from their events but also from the denim community. The Kingpins will require exhibitors to become aligned with a set of goals: to produce without hazardous chemicals, establish CSR standards, and to track and present their progress.

For the last 20 years, Bluesign has championed a holistic and mindful supply chain management approach. THE BLUE WAY is a service-based solution with the goal of helping organizations align with the growing industry and societal demands of responsible manufacturing.
Bluesign considers the entire supply chain process beyond understanding inputs and outputs, but supplying implementable changes leading to resource use efficiency, cleaner chemical usage, and emission and waste reduction. Moreover, Bluesign incorporates transparency into its solution. Organizations can track their data and present their sustainability improvements and milestones with the world.
Our solutions are 20 years ahead of the industry. Let’s be 20 years ahead, together.