Eastman Naia™ launches sustainable fabric collection at Première Vision. Eco-conscious fiber marks year of ongoing innovation

Eastman, the maker of sustainably sourced Naia cellulosic yarn, introduces its new sustainable fabric collection at Première Vision (PV). Launched at PV 2018, Naia is celebrating one year of continuous innovation with new partnerships, products and sustainability certifications. With Naia, Eastman offers a viable eco-conscious choice of materials for sustainable fashion in alignment with the industry’s shift toward the circular economy.

“Year one for Naia was one of focused energy and exploration with our partners. Inspired designers are now transforming a yarn that originates from nature into luxurious, soft and easy-to-care-for fabrics and fashion,” said Ruth Farrell, global marketing director of Textiles for Eastman. “Mills are delivering a wider option of Naia fabrics, and those fabrics are more accessible than ever before. It’s an exciting time to be fully delivering on the promise of sustainable textiles.”

Eastman Naia™ cellulosic yarn is made with sustainably sourced wood and offers full traceability from tree to yarn. It brings the richness of nature to comfortable and effortlessly luxurious fabrics, perfect choice for womenswear, intimate apparel and linings.

In developing the yarn, Eastman considers the entire lifecycle, from responsible sourcing to end-of-life disposal. FSC® Mix certified Naia cellulosic yarn is Eastman’s latest product advance in the sustainable fibers category. Eastman has aligned its entire forestry supply chain with Forest Stewardship Council® sourcing standards, including controlled wood procedures. Naia is also certified as biodegradable in fresh water and soil environments and is compostable in industrial settings, having received the OK Biodegradable and OK Compost conformity marks from TÜV AUSTRIA.

Made by Eastman in the USA in accordance with the highest safety, social and environmental standards, Naia™ is responsibly sourced from sustainably managed pine and eucalyptus plantations, ensuring no deforestation. Eastman holds FSC® and PEFC™ Chain of Custody certification, and all wood pulp suppliers have FSC® and/or PEFC™ Chain of Custody as well. Naia™ cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. Naia™ has an optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint. Naia™ has a third-party reviewed life cycle assessment compliant with ISO 14044 and is ranked on the Higg Materials Sustainability Index.

Visit Naia from Eastman at Booth 6C55 in the Première Vision Yarns Hall or Stand 3S42 in Hall 3.

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*FSC® C140711, PEFC™ 29-31-359