Focus Style S/S20: relax and radiant

Focus style - denim influence - Première Vision

Denim influence

An emphasis on a more feminine, contemporary denim spirit.

Sophisticating, brightening up denim in a refined cotton and linen blend, with a uniform and lightened washing. To wear with a dry, crisp silk blouse in a colourful print. Roomy, fun accessories, like a translucent tote bag and high-top pale canvas shoes.


Focus style SS20 - Casual pas si authentique - Première Vision

Not so authentic casualwear

Having fun with a simple yet refined look.

Jeans are more refined and structured. Deep cuffs reveal deliberately imperfect and fine fabrics, and emphasise the slim fit. A look completed by a sweatshirt so fine it can be worn against the skin, emblazoned with giant decorations or edgy messages. A casual look rounded out by a feather-weight jacket with sporty and colourful appliqués, and accessories, caps and sneakers striking a balance between sports and the city. 


Craft-refined - Première Vision

Craft refined

An extremely long and lean silhouette.

An ease that’s enhanced and updated by soft, fluid fabrics, either springy or flowing like water. Plays on asymmetrical draping and carefully crafted knots are enlivened by sophisticated colourways and stylized and updated decorations. Accessories with raw finishings and the dryness of plant fibres heighten the refinement of this silhouette with its tropical influences.


Hip hop remis - Première Vision

Hip hop remix

An oversized silhouette pointing to a summery continuity of hip-hop looks interpreted in more casual and everyday versions. City explorers turn to solid, high-performance materials for oversized shorts. They define their outfit through colour, seam functionalities and topstitching on multi-purpose pockets. The super cool and loose volumes of outer pieces are layered, favouring softened knits and piqués, to be worn over transformable and multi-functional cardigans.

Clothes with workwear details in refined harmonies.