Denim calls to head out into the new


The autumn winter 19-20 season kicks off with denim, now clearly broadening its perspectives, tracing new paths and heading off towards a singular and joyful destiny.

It dives into an ocean of clean and radical blue, inviting us to head for the new and steer clear of conformity, a noted reserve of non-creativity. The need to freely create is powerfully manifest, a desire to propose developments bursting with fantasy, and full of technical and sensual virtuosity.

No longer off on in its own world, denim is deepening its fashionable and contemporary roots, readily imparting its own strong personality.

Collaboration and personalisation are at the heart of the new challenges, proposing profound societal changes where denim plays a true role, to keep a close eye on.

Join us this May 23rd and 24th at the Parc Floral de Paris to discover what’s new for the AW19-20 season.