Time to revise the material! Casualwear buyers are searching to establish a new set of fundamentals. For spring summer 18, they are prioritising easy-to-wear and comfortable fabrics. They’re looking for energetic everyday wear, and a simply charming aesthetic. This points to casual fashions where authenticity is infused with modernity.
TOPS & SHIRTS
The new casual top is welcoming, fresh and graceful. Buyers zero in on soft, light fabrics, before even thinking of visuals! Preferred fabrics are fluid and nonchalant, in a mix of natural and artificial fibres. Easy-care grounds with charmingly simple fantasy.
Une vegetal or clear-blue paleness, and sugary fruities
Lineny jerseys and shirtings, slubbed fleece and voiles: a vegetal feel is looked for in the plain surfaces of shirtings or tee-shirts. In motifs, luxuriant foliage, fresh flowers and tasty fruits were very popular.
Fine & suave
Light and softened: this across-the-board priority emerged strongly in selections for casual tops. Choices went to cosy and fresh washed shirtings, slimmed-down double faces in creamy knits, airy Lyocell in indigo versions, and fluid and relaxed silkies.
Casual tops move, embracing a certain freedom. Buyers liked discreet shivers, seersuckers and creponned effects, fine cloqués in knits, offbeat and lively piqués, un-ironed or frankly wrinkly floaty shirtings.
A true desire for freshness! Eyes lingered over invigorated fantasies, patterns with simplified lines and luminous tones, prints lightened by washes, jacquards with the look of bleached denim, stripes and checks blending into paleness.
JACKETS BLOUSONS PANTS
Though they look familiar, the fabrics chosen by relax buyers for jackets and coats dissimulate hidden riches. Stretch and bi-stretch supplant 100% cottons in the requests. Easy-care fabrics are gaining momentum. And a number of functional qualities, like water-repellence, are starting to emerge.
Colourful neutrals, washed softened tones, reddish denim.
A vegetal aspect and its authentic accents are liked in updated versions. In the selections, this can be seen by the emergence of hemp, the success of refined slub effects, and the interest in linens featuring natural and artificial/synthetic blends for added flexibility, comfort and modernity.
Washings are the most-requested finishing for spring summer 18! Enzymatic, stone-washed, fadings and simple washings monopolise the top choices. This affirmation of casualwear archetypes doesn’t extend to signs of exaggerated wear, though: lived-in effects are mainly liked when they stay on the clean side…
Simplicity is synonymous with restraint in casual fancies. Prints and jacquards take a step back in favour of semi-plains and yarn-dyeds. Yet simplicity steers clear of uniformity, based on the popularity of tiny plays on complex structures, sophisticated dobbies and weave plays in stripes.