Première Vision’s mission is to be at the center of fashion and creativity. For its next international communication campaigns, Première Vision sought to demonstrate its proximity to designers and creators by putting them at the heart of the advertising strategy. As with Dudu Bertholini in Sao Paulo, Première Vision has selected one person for each of its shows around the world who perfectly embodies that region’s culture and creative flair.
“Creating means being in the moment. Life is generous, and it is a wellspring. Fashion reflects the soul of the present.” – Arzu Kaprol
For the Istanbul campaign, Première Vision has selected an iconic figure in Turkish fashion: Arzu Kaprol. “Première Vision has always been an amazing resource for the designers in the textile industry. Now it has a show in Istanbul, which is very inspiring for the sector,” said Arzu Kaprol.
With artistic direction provided by Being, Première Vision’s French advertising agency, Arzu Kaprol posed for the celebrated Turkish fashion photographer Tamer Yılmaz. The result is a bold and daringly graphic campaign, set against the zebra-striped black and white background so emblematic of the designer’s creative universe.
By choosing to showcase Arzu Kaprol, Première Vision once again demonstrates its respect for the creative process, and the Turkish fashion industry as well.
Première Vision Istanbul 21, 22 and 23 October 2015 / Autumn Winter 16-17 – CNR Expo