A contemporary freshness courses through the sequinned tulles, rare bobbin tulle and guipures at Albert Guégain Broderies.
New products for winter 2019-20 from embroiderer Albert Guégain draw on the full spectrum of know-how – guipure, tulle, cross-stitch, laser, soutache – at this French company based in Villers-Outreaux in the north of France. Focused on the haute couture and luxury ready-to-wear markets, Albert Guégain creates on average two new designs per day.
At Blossom Première Vision, the company is unveiling embroideries on sequined tulle and sequined velvet. This winter, tulles woven on bobbin looms – Albert Guéguin is one of the few manufacturers to master this technique – are featured in a variety of dedicated designs. New qualities in silk or rayon velvet are available in stretch and metallic versions.
In terms of style, essential floral motifs are updated by integrating contemporary graphics and plumétis decorative effects. Greys feature in the vast range of colourways.
A contemporary freshness is also found throughout the new guipures.
In the market, Albert Guégain makes the most of his impressive stock service of plain grounds. Within 20 days he is capable of delivering both sizeable orders for a major account, and modest quantities for a small designer.
“We can deliver a minimum of 15 meters in several hundred tulle colour references,” says Eric Guégain, CEO of the company.