The Première Vision Marketplace welcomes the denim weavers

This coming May 28th – the opening day of the Denim PV show in Milan – denim weavers will integrate the on-line Première Vision Marketplace.

In practical terms, this means you’ll enjoy year-round access to all the latest products and developments from your favourite denim mills – all in just a few clicks!

Discover the Première Vision Marketplace >

The Première Vision Marketplace, a true digital evolution for the entire fashion sector


The Première Vision Marketplace, launched last September, is an unprecedented B-to-B e-commerce platform for the sector.

Created to provide new tools to allow manufacturers and buyers to further their relationships throughout the year, the Première Vision Marketplace is a solution for brands seeking to facilitate their sourcing of materials.

The Marketplace magazine enriches the B-to-B platform with trend presentations and analysis, giving buyers access to the full expertise of Première Vision. Product news is also decoded on a daily basis by the show’s teams, in direct relationship with exhibitors’ latest collections.

Today, the Première Vision Marketplace features:

  • 313 active shops
  • 2,766 products online
  • 3,400 customers accounts created
  • 29,961 unique visitors
  • 202,716 page-views
  • 1,032 products ordered

(data from 1 September 2018 to 04 March 2019)


They tried it out… now they’re converts!


“With product photos and advanced search tools (product category, price range), placing an order on Première Vision Marketplace is easy and user friendly.”
Isaline Fruleux, Materials Sourcing and Supplies – Maje

“The Première Vision Marketplace gave me access to a vast database. It lets you create a wish list or order fabric samples. I discovered new materials and started new working relationships with suppliers on the other side of the world.”
Isotta Poloni, Designer & Owner – Isotta

“The Première Vision Marketplace is well designed and easy to navigate. Photos are clear and high resolution, which helps to make clear exactly what fabrics you are ordering. The customer service is excellent. It offers valuable access to knowledge about new fabric vendors and products. I have already recommended it to other divisions in our company.”
Jessica Fisher, Senior Designer – Urban Outfitters

denim pv milano

Meet the Première Vision Marketplace team at the show


The Première Vision Marketplace team looks forward to meeting you at the upcoming Denim PV show – May 28-29 in Milan. Get a customised training session, and improve your online sourcing!

Ready for a real digital experience?

denim mills

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