Smart Talks with sustainability game-changers

Sustainability, if not us, then who?

Next 3 & 4 December, Denim PV will host a series of Smart Talks featuring sustainability game-changers. 2 days, 4 Smart Talks, 14 speakers sharing their visions & experiences and answering all your eco-responsible fashion questions.

Are we really going to allow fashion to use up a quarter of the world’s carbon budget by 2050? Denim Première Vision along with Giusy Bettoni – sustainability consultant for Première Vision and CEO of C.L.A.S.S. sustainable platform – have invited researchers, entrepreneurs, designers and retailers to talk about visionary strategies, innovations and solutions tackling the impact of the business sector on the planet.

Because if not us, then who? If not now, then when?

smart talks

Smart Talk #1

Tuesday 3rd December – 12.30 pm

The Jeans Redesign
Let’s ‘Make Fashion Circular’ – Ellen MacArthur Foundation

Lukas Fuchs – Research Analyst, Make Fashion Circular

smart talks

Every second, the equivalent of one garbage truck of textiles is landfilled or burned. An estimated USD 500 billion value is lost every year due to clothing being barely worn and rarely recycled. If nothing changes, by 2050 the fashion industry will use up a quarter of the world’s carbon budget. To build a fashion industry that can thrive in the future, the Ellen MacArthur Foundation’s Make Fashion Circular Initiative brings together organisations across the fashion industry to develop solutions, so clothes are made to be made again, from safe and renewable materials and new business models to increase their use. But where do you start on this journey? In July 2019, Make Fashion Circular published The Jeans Redesign Guidelines. These define minimum requirements for the production of jeans, taking bold steps towards a circular economy. Sixteen companies have already started working to implement them and at this session, you can discover how your organisation can start its own transition towards producing jeans from safe materials, that are worn longer and made to be made again.

Smart Talk #2

Tuesday 3rd December – 3.30 pm

Tech-innovation: the invisible power

Giannis Tzortzis – Area Sales Manager / Member of the Research and Development Team Supreme Green Cotton Ambassador / PR Manager at Varvaressos SA
Ricardo Garay – International Project Coordinator at Circular Systems SPC (AGRALOOP Project Lead)
Cheri Buell – Product Development and Experience at EVRNU



Fashion technology is invisible. It does not show off like self-driving cars, robotics, 3D printing or virtual reality. But its potential goes much further. We have invited cutting-edge innovators making a difference in production, in processes and with materials. There’s more to it than meets the eye.

Tzortis will talk about the new frontiers of eco-high-tech cotton.
At the foot of Mount Olympus, a visionary innovation is transforming the way to make cotton that not even Greek Gods could have figured out.  Spinner Varvaressos has created Supreme Green Cotton ™ which is made in Greece, water saving, gmo free and 100% traceable just to start… How to achieve that?  Join the discussion to discover The Internet of Fields!

Garay will focus on a regenerative future: taking fashion beyond zero impact.

Buell will unveil the beginning of a new era in textiles. Evrnu is a textile innovations company offering solutions to the most pressing challenges facing the textile and apparel industry, beginning with the problem of garment waste. As an R&D partner to leading designers, brands and retailers, the company has developed a new technology called NuCycl that transforms waste into a resource. NuCycl is an entirely new kind of engineered fibre with performance and environmental advantages, made from clothing diverted from landfills.

Smart Talk #3

Wednesday 4th December – 12.30 pm

Designers: the enzymatic agents of the fashion business

Sandya Lang – Sustainability Manager Nudie Jeans
Maurizio Zaupa – Chief Designer and Product for Man Denim collection’s at Jacob Cohën



Enzymes are catalysts of biological processes. Let’s think of designers as creative units able to activate sustainable processes pushing for a more sustainable fashion business. We have invited emerging and established visionary designers committed to triggering a positive change.

At Ahluwalia Studio Priya takes a fresh look at the life of vintage and dead stock clothing, using textile techniques to give them new life. The focus is on creating unique forward-designed garments for the modern man, using responsible sourcing and manufacture techniques.

“It all starts with a pair of drys. When you wear a pair of drys well and long, some magic will come your way,” as they say at Nudie Jeans – and magic today means a full menu of innovations where sustainability is key. Starting with a “wear, tear and repair” (rather than fast-fashion) mindset they don’t just offer jeans, but a way of thinking, a concept, and an undying passion. Explore Nudie Jeans’ amazing world of smart innovation with Sandya lang .

Smart Talk #4

Wednesday 4th December – 3.30 pm

Connecting Consumers to Contemporary Smart Fashion Values

Ida Petersson Menswear and Womenswear Buying Director Browns
Barbara Guarducci Founder Mending for Good
Saskia Terzani Founder Mending for Good
Sandya Lang – Sustainability Manager Nudie Jeans

Today, department stores’ total spending on sustainable products represents, on average, 23%, and they will buy around 40% in five years, according to a McKinsey report. How will we get there?  “Key purchasing drivers haven’t changed – consumers are still looking for style, quality, value and money. Brands need to deliver all that and they also need to have a story to tell about sustainability, one that is enticing,“  said Tom Berry, Global Director of Sustainable Business at Farfetch.

Mending for Good, founded by Barbara Guarducci and Saskia Terzani, provides ethical solutions for fashion companies; it seeks to address issues of excess stock and to deliver positive social impact. Through the repurposing of left-over materials, Mending for Good creates circular solutions whilst simultaneously supporting socially disadvantaged artisans. “We help brands adapt to and communicate on the issues of Corporate Social Responsibility.”

Don’t miss the chance to meet with today’s sustainability game-changers:

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