Smart Square is coming to Première Vision New York!

With its Smart Creation platform for experimentation and communication, Première Vision aims to promote responsible fashion, helping to shed light on a new generation of values combining creativity, innovation and sustainability, for the benefit of the entire creative fashion industry.

On July 17 and 18, at Première Vision New York, Smart Square is organized around 3 poles: Smart Talks, Smart Library and Smart Wardrobe.

Smart Talks

smart talks (002)

To promote discussion, compare experiences and share ideas with experts and international organizations.

July 2018 / Focus on Circular Economy

What are the Smart Talks? An invitation to share insights and best practices to build ever more smart creative fashion! This edition: focus on Circular Economy.

Circular Economy… everyone is talking about it, but what is it exactly? Just a passing trend or the first sign of tomorrow’s economic model? What are its challenges and objectives? What role does technological innovation play? How does it serve as a lever for new business models?

A collective awareness has activated bold and original initiatives that are more mindful of social and environmental values. Circular economy goes even further, proposing an ambitious approach for the fashion ecosystem.

This July, explore Circular Economy and its importance as a new business model. PVNY Smart talks introduce a new generation of innovation, values, and discuss ways of doing business for today’s contemporary conscious consumers. All PVNY Smart talks will surround innovations that are readily available in the marketplace.

Smart Talks Program

 Tuesday July 17
2:00pm – Sustainability as a Luxury Brand Ingredient
3:00pm – New Marketing and Communication to Create Brand Value

Wednesday July 18
2:00pm – Fashion Design and Business Empowered Through Re-education

More info

Smart Library

This space presents a selection of exhibitors’ eco-responsible products for the Autumn 19 Winter 20 season, organized by the Première Vision performance codes, which highlight the specific properties and qualities, whether visible or not, of the samples chosen by the fashion team.


A fabric with a majority of recycled fibres, either natural or synthetic (principally cotton, wool, linen, polyester, polyamide or silk).

eco-friendly finishing

Dyes and treatments respecting the strictest international standards (regarding laundering, the absence of heavy metals, water conservation, pollution-reduction).


A fabric with a majority of certified-organic natural fibres (cotton, wool, silk, linen).

Smart Wardrobe

AN EXHIBIT OF COLLECTIONS OF FINISHED PRODUCTS BY FASHION BRANDS – clothing, bags, shoes – produced according to responsible sourcing and manufacturing processes. A clear insight into responsible fashions already available on the market.

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