Smart Creation gives the voice to Make Fashion Circular

Over the next three years, the Make Fashion Circular initiative aims to create unstoppable momentum towards a circular economy in the fashion industry – with clothes that are made from safe materials, are used more, and never become waste. 

Today, the fashion industry is very wasteful and polluting. Every year, 53 million tonnes of fibres are used to produce clothes, and 73% of those fibres will go on to be landfilled or incinerated. Another 12% is lost in production and 0.5 million tonnes of microfibres leak into the ocean. Less than 1% is recycled back into new clothes.


Make Fashion Circular is working with industry leaders to raise ambition levels and empower them to take the necessary steps for the vision of a circular economy in the fashion industry to become a reality. This means working on new business models for clothes to be used more; ensuring materials are safe, renewable, and do not release microfibres; and solutions that mean used clothes are turned into new clothes.  

Each of the Make Fashion Circular participants, which already include city authorities, fashion producers, designers, and brands, will work on a practical level to realise the initiative’s ambitions.

Join the Smart Talk!

Francois Souchet leads Make Fashion Circular, an initiative by the Ellen MacArthur Foundation
Wednesday 19 September, 2-3 pm, Smart Square hall 3


About the Initiative

Launched in May 2017 at the Copenhagen Fashion Summit as the Circular Fibres Initiative, this initiative brings together leaders from across the fashion industry, including brands, cities, philanthropists, NGOs, and innovators. Its aim is to stimulate the level of collaboration and innovation necessary to create a new textiles economy, aligned with the principles of the circular economy.

One year later the Circular Fibres Initiative enters its second phase: Make Fashion Circular. To thrive, and not just survive, the fashion industry needs to radically redesign its operating model. By transitioning to a circular system, where we keep safe materials in use, the industry can unlock an enormous economic opportunity.

To really Make Fashion Circular, businesses, governments, innovators, and citizens need to join forces. The initiative brings together industry leaders including Burberry, Gap Inc., H&M, HSBC, NIKE Inc., and Stella McCartney as Core Partners. Make Fashion Circular has been made possible by C&A Foundation and Walmart Foundation.

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