A rich profusion of rarities

 The prestigious house of Hurel invites us into a luxuriant winter. Rare silkies, laces and velvets are marked by shine and sophistication.



No fewer than 200 new fabrics enrich the offer at Hurel for winter 2019-2020. Shine, plays on texture and new finishings will set this edition truly apart.

To this end, the historical partner of French fashion and haute couture puts its many know-hows to work. Silk is worked in all weaves: satin, organza, chiffon, plain velvet … At the heart of the collection, figureds and semi-plains woven on jacquard looms dare new compositions and textures in silk and synthetics imagined by the company’s artistic direction.

The even rare figured velvets woven from viscose silk and / or silk-lurex marry sophistication and delicacy. Each season, thirty or so patterns reinvent these fabrics through a variety of decorations: florals, geometrics, baroque, narrative and more.

For this manufacturer, already designated a Living Heritage Company, Blossom Première Vision is also the perfect place to unveil its new capabilities in terms of flock, sequin, pigment and frame printing, resulting from the January 2018 acquisition of Atelier Guinet.

“This transaction,” says Paul de Bermingham, Sales Director, “strengthens our presence in luxury screen printing and consolidates our position at the forefront of luxury textile production in France.”

Lace rounds-out the company’s in-house know-how. Calais lace woven on Leavers looms feature unique motifs created by the design studio. Lyon lace, drawing on Hurel’s precious archival fund, also play a major role in this fabric area.

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